Section C · Markets

Customer Segments

Different neoclouds win different customer segments. Mapping segment to vendor clarifies who competes for what.

Frontier labs

OpenAI, Anthropic, Meta AI, Google DeepMind, etc.

  • Primary providers: CoreWeave (Microsoft / Meta capacity), Crusoe (Stargate), Nebius (Microsoft).
  • Why: Multi-thousand-GPU clusters; multi-billion-dollar commitments; deepest operational integration.
  • Off-limits: Marketplaces, smaller dedicated.

Mid-market AI

Series A through Series D AI startups and AI-focused mid-enterprises.

  • Primary providers: Lambda, RunPod Secure, sometimes Nebius for European customers.
  • Why: Smaller commitments; need reliability without negotiating CoreWeave-scale deals.
  • Marketplace use: Often for research / experimentation alongside production on dedicated.

Indie developers

Hobbyists, students, indie ML builders, ML consultancies.

  • Primary providers: Vast.AI, RunPod Community, TensorDock, Hyperbolic.
  • Why: Price-sensitive; high tolerance for variability; need broad hardware selection.
  • Off-limits: Enterprise neoclouds (don't sell at indie scale).

Enterprise IT

Non-AI-native enterprises adopting AI as one capability among many.

  • Primary providers: Hyperscalers, with CoreWeave / Nebius / Lambda as secondary options.
  • Why: Bundled with broader cloud relationships; enterprise procurement comfort.
  • Smaller neoclouds: Limited penetration here.

Inference-as-a-service

Companies wanting OpenAI-style per-token APIs.

  • Primary providers: Together.AI, Fireworks (not in this guide), Hyperbolic (inference side), RunPod Serverless.
  • Adjacent: Closed-source (OpenAI, Anthropic) for highest-quality use cases.

Takeaway

The segmentation is clean. Each major segment maps to a small set of providers; no single neocloud wins all segments. The market is heterogeneous by design. The next chapter examines the strategic positioning of each company.